When Film Hits the Fan - an Industry


Sales of movie film stock have dropped from 96% since 2006 and many studios started planning to stop buying film stock in the next few years. Now this perspective is gone, due to Tarantino, Abrams &co action. Kodak said that even though the film stock is expected to account for less than 10% of its $2.2 billion total revenue/year, closing the entire film production line would be a huge loss. 


After this financial commitment, Bob Weinstein, co-chairman of Weinstein Co. stated something really curious: 

«I don’t think we could look some of our filmmakers in the eyes if we didn’t do it».
 - Bob Weinstein - 

We know, now, that occurred a secret negotiation in the last months, in order to establish the future of film stock and its business for the next several years. 



What’s even more interesting about this secret lobby is how this financial deal influences film photography’s destiny. Is no secret that the 2010 Portra new generation of photographic film was a direct evolution of the Vision technology, which was created, previously, for movie film stock. No surprise that Portra 400 and Portra 160 have 14 stops of dynamic range, just as Vision-based film stock. 


Film stock business influences photography film business not just because the two technologies evolve and live together, but also because it doesn’t make sense to keep alive an industry that it’s not worth enough for a gigantic company like Kodak, which recently signed for bankruptcy. Life of film photography and analog filmmaking is strictly linked, more now than ever…