When Film Hits the Fan - an Art Lobby

The secret endless war. With the exit of competitor (Fujifilm Corp.), Kodak is the last company to manufacture film stock for Hollywood, while the entire movie industry is shifting to digital recording and projection. Today’s battle is the one when Kodak strikes, forcing the main movie studios to seal a deal which will ensure the next long-term film stock production. This deal is so amazing, that these companies are going to commit to boy a certain quantity of film stock, even though they don’t really know how much they need for future productions, or how many movies are going to be shot on this medium in the next several years.  

I dare you to stop a coalition made by Quentin Tarantino, Christopher Nolan, J.J. Abrams; their behavior seemed a class action of pro directors, against the death of a format used to produce art, like Kodak’s movie film. 

«Digital projection is the death of cinema, because it’s just television in cinema» 
- Quentin Tarantino -

A-list directors who love shooting their masterpieces with film started lobbying the Hollywood industry. That’s what happened and is a historical landmark Tarantino’s philosophy never was a secret: back in 2011, he stated [video, below]

«Digital is not for me. I don’t think that it’s better something shot in digital or projected in digital […] I’ve always believed in the magic of movies. The magic of movies is connected to 35mm, because when you shoot a movie on film, you’re not recording movement: you’re just taking a series of still pictures, there’s no movement in movies at all! When these pictures are shown at 24 fps (frames per second) through a lightbulb, they give you the illusion of movement: you are all watching an illusion, a film-print, and this illusion is connected to the magic of movies.» 
- Quentin Tarantino -


In the last months, J.J. Abrams started shooting “Star Wars episode VII” on film and this is an artistic choice, because it’s like painting with oil colors or pencils: it’s up to the artist to choose the technique. The same concept fits directing movies. 35mm film stock has never been a limitation for Sci-Fi or special effects; it offer a unique grain and feeling that is not reachable with digital recording and projecting. Moreover, when speaking about Star Wars, film is mandatory due to its legacy, history and philosophy. 1999’s “The Phantom Menace” was the first movie played in digital and 2002’s “Attack of the Clones” was the first movie shot entirely on digital; in that era George Lucas’ will was, as a visionary director and CEO as he’s always been, to experiment with a new medium, with great results. Both digital and film deserve a place in future productions, leaving the artists the freedom to choose. «However, I think film itself sets the standard for quality. You can talk about range, light, sensitive, resolution […] There’s something about film that is undeniably beautiful, undeniably organic, natural and real». Nolan clearly expressed his opinion, too: «Film stock still represent the gold standard». 


That’s what the art lobby thinks, stay tuned for the industry to speak…