Let's start to analyze what my math teacher said when I was attending the high school: «In the 60s all girls looked like the A class models we saw on magazines, even me!». The 59-old-woman was right! And there's a reason for that. There's something that changed a lot in the last 50 years, in our lifestyle, in our way to mean fashion, in our vision of how should be the icon of beauty.
In the 80s the turning points were make-up and weird clothes. Stars like Madonna and Cyndi Lauper are some perfect examples of how the first transition started. Women started noticing the difference between them and the pop icons: no one would adopt those hair colors or those fancy clothes. The gap between the magazine and real life started being huge and the two lifestyles were completely unmatchable. But still, they were real people with real bodies in realistic pictures.
The next and last turning point occurred in the 90s: the digital tsunami. This phase definitely signed the difference between real people and VIPs: models became unreachable. Digital photography and postproduction changed the way models were used, in particular in fashion photography: both products and models had to seem perfect, made of plastic, as they're not in reality.
The last era is the one we are living now, with the reemerging of film photography and a huge number of photographers who both still work with it and are starting to work with it. The appeal of authenticity is becoming a real value, moreover the look of film is the feature people appreciate the most about analog photography. Even Anna Wintour says that...
Fashion and fashion photography had a huge and fast evolution (or revolution?) in the last 20 years, also thanks to the transition between analog and digital photography. People started getting used to false pictures, retouched ones, with a lot of corrections in particular in women's bodies. I already spoke about selling lies and selling truth, so you can continue reading: I'm not going to speak about that again. This is just an historical analysis.
[ read my old article clicking below... ]